Hans Thorelli Award
Introduction
Jan-Benedict E.M. Steenkamp has won the the 2024 Journal of International Marketing Hans B. Thorelli Award
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Awards
Posted by: TJ Anderson
Jan-Benedict E.M. Steenkamp Wins the 2024 Hans B. Thorelli Award
Jan-Benedict E.M. Steenkamp has been selected as the recipient of the annual Hans B. Thorelli Award for his article, , which appeared in the March 2019 issue of Journal of International Marketing.
This award honors a Journal of International Marketing article published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice. The committee overseeing the selection process comprised Lyn Amine (Saint Louis University), Nandini Nim (University of Texas at El Paso), and Jaime Noriega (University of Houston).
to learn more about this article and read the committees comments.