J Strat Mar
Introduction
Journal of Strategic Marketing, 32(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Why is the traditional marketing mix dead? Towards the experiential marketing mix (7E), a strategic framework for business experience design in the phygital age
—Wided Batat [] []
What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship
—Muhammad Iskandar Hamzah & Nicolas Pontes [] []
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
—Jookyung Kwon, Eklou Amendah & Jiseon Ahn [] []
The influence of perceived risk on mobile shopping cart abandonment
—Maria Ant籀nia Rodrigues, Jo瓊o Proen癟a & In礙s Soares [] []
Hey chatbot, why do you treat me like other people? The role of uniqueness neglect in human-chatbot interactions
—Aicha Kallel, Norch癡ne Ben Dahmane Mouelhi, Walid Chaouali & Nicholas Patrick Danks [] []
Marketing unhealthy brands an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
—Steven J. Greenland, Robert Gill, Simon Moss & David Low [] []
Analyzing survey data in marketing research: A guide for academics and postgraduate students
—James M. Crick [] []
Social advocacy: a conceptual model to extend post-intervention effectiveness
—Alexander Campbell, Sameer Deshpande, Sharyn Rundle-Thiele & Tracey West [] []