J Adv
Introduction
Journal of Advertising, 53(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations |
—Mark Tadajewski [] []
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
—Xuan Zhou, Chen Lou & Xun (Irene) Huang [] []
Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy
—Roberta Iovino, Francesco Testa & Fabio Iraldo [] []
How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance
—Zhihao Yu, Veronika Ponomarenko & Luke Ingalls Liska [] []
Are Concave Ads More Persuasive? The Role of Immersion
—Liangyan Wang, Ali Gohary & Eugene Y. Chan [] []
It’s All about Timing: Captive Targeting through Mobile Ads
—Jinpyo Hong, Il Im & Sungjun (Steven) Park [] []
Celebrity Endorser Scandals and Competitor Firm Value
—Janina Kleine, Nico Friederich & Michael Paul [] []
Literature Review Corner
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects |
—Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld & Martin Eisend [] []
Research Note
Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and ÂÜÀòÉç¹ÙÍøt Brands: Opportunities and Challenges
—Itai Himelboim, Ewa Maslowska & Theo Araujo [] []