Intl J Adv
Introduction
International Journal of Advertising, 43(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
A little context, please! Understanding consumer responses to online advertising
—Martin Eisend, Liselot Hudders & Sara Rosengren [] []
Research Articles
Cross-media advertising strategies and brand attitude: the role of cognitive load
—Leonidas Hatzithomas, Fotini Theodorakioglou, Kostoula Margariti & Christina Boutsouki [] []
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
—Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [] []
The development and testing of a pictogram signaling advertising in online videos |
—Sophie C. Boerman, Esther Rozendaal & Eva A. van Reijmersdal [] []
Examining the effects of addressable TV advertising on children and their parents
—Nancy H. Brinson, Steven Holiday, Haseon Park & Yuanwei Lyu [] []
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
—Laura De Kerpel, Anneleen Van Kerckhove & Tina Tessitore [] []
Fear or humor? The effects of negatively framed visual hyperbole in advertising
—Ying Huang [] []