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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Revisits

Posted by: Joško Brakus et al.

CONFERENCE REGISTRATION NOW OPEN:

2024 SCP Boutique Conference: ‘Consumer Psychology of Brands’ in Leeds, UK

Registration is now open for the Society for Consumer Psychology (SCP) Boutique Conference on the Consumer Psychology of Brands at the University of Leeds in Leeds, UK (June 5-7, 2024).

Please note that spaces are limited and will be allocated on a first-come, first-served basis.

To ensure your participation, secure your spot now at:

If you have any questions or inquiries, please reach out to leeds2024@myscp.org

Conference Chairs:

• JoÅ¡ko Brakus, University of Leeds, UK
• Sonia Monga, Georgia State University, USA
• Sharon Ng, Nanyang Technological University, Singapore
• Bernd Schmitt, Columbia University, USA

Location:

Leeds, West Yorkshire, United Kingdom

Interested in attending another academic event in Europe in June 2024? This conference falls conveniently between EMAC 2024 and the ÂÜÀòÉç¹ÙÍø-Sheth Foundation Doctoral Consortium 2024. Leeds, a lively city in Northern England surrounded by picturesque Yorkshire countryside, serves as the perfect location to relax, with direct and convenient transport connections to both events.

Conference Dates: June 5-7, 2024

Conference Theme and Objective:

Simply put – this conference aims to address the question: “Where are brands now?” by featuring contemporary research on the psychology of brands.

The evolution of branding is tightly intertwined with technological advancements such as data analytics, the metaverse, artificial intelligence, NFTs and others. Moreover, societal, economic, and political changes are fundamentally reshaping interactions between brands and consumers (Schmitt, 2012; Campbell & Price, 2021). Brands are supposed to be culturally sensitive; take stances on socio-political issues and be ecologically friendly and sustainable. These technological and socio-cultural forces shape marketing and brand communications and have implications for brand theory and measurement.

As a result, the conference aims to explore research questions along five themes:

• Technology of Brands
• Sustainable Brands
• Brands and Socio-political Causes
• Brand Marketing and Communications
• Brand Theory and Measurement

More information and contact details:

Visit our conference website for more information about the conference, location, and its convenient transport links:

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If you have any questions, please reach out to leeds2024@myscp.org