Mar Sci
Introduction
Marketing Science, 43(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors
—Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, and Naufel Vilcassim []
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
—Peiyao Li, Noah Castelo, Zsolt Katona, and Miklos Sarvary []
Frontiers: A Simple Forward Difference-in-Differences Method
—Kathleen T. Li []
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases
—Ioannis Evangelidis []
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste
—Robert Evan Sanders []
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising
—Fei Long and Yunchuan Liu []
For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment
—Qiyuan Wang []
Advertising as Information for Ranking E-Commerce Search Listings
—Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, and Xi Xiong []
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments
—George Z. Gui []
Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share ÂÜÀòÉç¹ÙÍøt Charity
—Ike Silver and Deborah A. Small []
What Cookie-Based Advertising Effectiveness Fails to Measure
—Min Tian, Paul R. Hoban, and Neeraj Arora []
Unlimited Testing: Let’s Test Your Emails with AI
—Nguyen Nguyen, Joseph Johnson, and Michael Tsiros []
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach
—Dana Turjeman and Fred M. Feinberg []
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplacesâ€
—Bo Zhou and Tianxin Zou []