Mar Letters
Introduction
Marketing Letters, 35(1)
POSTING TYPE: TOCs
Sports fandom in the metaverse: marketing implications and research agenda
—Raeesah Chohan, Ellen Schmidt-Devlin []
Love is blind: the ironic effect of fans’ experience on taste perception
—Jennifer L. Stoner, Maria A. Rodas []
On enjoying watching movies in a theatre versus at home: a comparative analysis
—Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg, Berend Wierenga []
Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases
—Matthew J. Hall []
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?
—Georgios Filippou, Athanasios G. Georgiadis, Ashish Kumar Jha []
Market expansion and the scope of mass customization
—Peter-J. Jost []
Where is the brand growth potential? An examination of buyer groups
—Giang Tue Trinh, John Dawes, Byron Sharp []
The overlapping effect: impact of product display on price–quality judgments
—Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang, Yushi Jiang []
You ain’t foolin’ me! Imposter judgments in luxury status signaling
—Jared Wong, Glen Brodowsky, Foo Nin Ho []
The role of product acquisition mode in self- and social-signals of status
—Yang (Jenny) Guo, Cait Lamberton, Kelly Goldsmith []
REPLICATION CORNER
A Conceptual replication of the differential price framing effect in the field
—Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl, Samuel Hess []