J Mar Comm
Introduction
Journal of Marketing Communications, 30(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners
—Albert Anani-Bossman & Samuela Akosua Agyapomaa Obeng [] []
In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content
—Daniela Langaro, Sandra Loureiro, Bruno Schivinski & Helder Neves [] []
Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective |
—Trang P. Tran, Ilia Gugenishvili & Adrienne F. Muldrow [] []
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
—Hung-Che Wu, Haonan Xu & Tsung-Pao Wu [] []
Consumer responses to corporate social responsibility communication from stigmatized industries: E-cigarettes and consumers’ use of persuasion knowledge
—Maral Abdollahi, Hao Xu & Hyejoon Rim [] []
Ethnocentrism and the selection of white wine by young Australian consumers
—Eline Poelmans, Mario Vanderlinden & Sandra Rousseau [] []