Italian J Mar
Introduction
Italian Journal of Marketing, 2024(1)
POSTING TYPE: TOCs
Sales education in Italian universities: state of the art and future directions
—Silvio Cardinali []
Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy
—Myriam Caratù, Patrizia Cherubino, Stefano Menicocci, Ana C. Martinez-Levy []
Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war
—Mario D’Arco, Vittoria Marino, Riccardo Resciniti []
Sustainable packaging design and the consumer perspective: a systematic literature review
—Generoso Branca, Riccardo Resciniti, Barry J. Babin []
Review Article
The role of immersive technologies in cultural contexts: future challenges from the literature
—Annarita Colamatteo, Marcello Sansone, Maria Anna Pagnanelli, Roberto Bruni []