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INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs

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Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
—Galen Trail []

How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?
—Galen Trail, Hyejin Bang, Windy Dees []

Genuine or impression management? Uncovering biases in how people respond to the Black Lives Matter movement in sport
—Youngho Park, Dae Hee Kwak []

Sports team success and managerial decisions: the role of playing-time concentration
—Alexander Cardazzi, Brad R. Humphreys, Kole Reddig []

What makes esports consumers watch streamers’ esports live-streaming contents? Extending the theory of planned behavior
—Wooyoung (William) Jang, Wonjun Choi, Min Jung Kim, Hyunseok Song, Kevin K. Byon [Google Scholar]

Categorizing behavioral and formed concepts in sports marketing research
—Tobias Müller, Florian Schuberth, Jörg Henseler []

Implementing trades of the National Football League Draft on blockchain smart contracts
—Mathew B. Fukuzawa, Brandon M. McConnell, Michael G. Kay, Kristin A. Thoney-Barletta, Donald P. Warsing []

How customer knowledge management helps retain fitness club members: a mediating effect of relationship quality
—Kenneth Shiu Pong Ng, Yan Feng, Ivan Ka Wai Lai, Lois Zi-Yu Yang []

Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment
—Juho Park, Junghwan Cho, Alex C. Gang, Hyun-Woo Lee, Paul M. Pedersen []

Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey
—Ali SevilmiÅŸ, Mehmet DoÄŸan, Pablo Gálvez-Ruiz, Jerónimo García-Fernández []

Validating two shortened versions of the fitness switching cost scale
—Kyungyeol Kim, Senyung Lee []

Transforming sport consumption: exploring motivated sport fans innovativeness in the context of AR live sport streaming
—Sungkyung Kim, Argyro Elisavet Manoli []