Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 42(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Special issue: Brand management in banking: new challenges and paradigms
Guest editors: Rafael Bravo, Francesca Dall’Olmo Riley, José M. Pina
Guest editorial: Brand management in banking
—Rafael Bravo, Francesca Dall’Olmo Riley, José M. Pina []
Augmented reality is the new digital banking – AR brand experience impact on brand loyalty
—Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar []
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
—Anwar Sadat Shimul, Anisur R. Faroque, Isaac Cheah []
How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection
—Chang Mo Jung, Won-Moo Hur []
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective
—Faheem Gul Gilal, Naeem Gul Gilal, Rukhsana Gul Gilal, Zhiyong Yang []
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector
—Rajwinder Kaur, Sameer Pingle, Anand Kumar Jaiswal []
High street banking on the app: branding strategies of traditionally-driven neobanks
—Emmanuel Mogaji, Nguyen Phong Nguyen []
The power of words: driving online consumer engagement in Fintech
—R.V. ShabbirHusain, Atul Arun Pathak, Shabana Chandrasekaran, Balamurugan Annamalai []