The Digital Revolution
Introduction
The Role of Technology in Transforming Fashion Design, Branding, and Marketing, Special issue of the Qualitative Market Research; Deadline 31 May 2024
INTEREST CATEGORY: SECTORS
POSTING TYPE: Calls: Journals
Posted by: Courtney Chimes
Calls for papers
The Digital Revolution: The Role of Technology in Transforming Fashion Design, Branding, and Marketing
Closes: 31 May 2024
Journal: Qualitative Market Research: An International Journal
Guest editors
Dr Rosy Boardman, Dr Courtney Chrimes, Professor T.C . Melewar, Professor Charles Dennis
Submission deadline date: 31 May 2024
The cost-of-living crisis has put further pressure on brands’ supply chains and their ability to appeal to consumers who have increasingly less disposable income. This is in addition to a decade that has seen physical retail stores struggling, with commercial vacancies on high streets higher than ever (Journal of Retailing, 2022). The Centre for Retail Research estimates that since the start of 2018 alone more than 386,000 retail jobs will have been lost in the UK (Deloitte, 2021). This highlights the imperative for retailers to reconsider their physical store strategies and focus on in-store design in order to create more immersive, phygital experiences for customers.
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