Marketing Analytics
Introduction
For Model-Free Insights and Policy Decisions in R, Workshop, 9-11 May 2024
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: Towhid Islam
A 3-Day Remote Workshop on Marketing Analytics
Marketing Analytics for Model-Free Insights and Policy Decisions in R
ÌýWorkshop: Thursday, May 9 – Saturday, May 11, 2024.
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This workshop will provide model-free insights from data and build simple models for making policy decisions. Firstly, the focus is on how to accomplish basic tasks that statistical analysis depends on, such as getting data into R, data handling, presenting summary tables, and visualization to provide model-free insights. Secondly, the focus moves to regression-based approaches for determining the relative importance of a large number of correlated input variables including Shapley values – a game theoretic approach. Additional insights will follow from generating and interpreting non-linear response patterns in the data. Finally, the focus shifts to a simple analytical approach to generate perceptual maps for brand positioning and the use of a simple experimental approach of best-worst scaling (max-diff) to decide on the importance of features or attributes for product design and policy decisions. Participants will gain an understanding of the relevant concepts and techniques and the practical tools to implement them.
Live Lecture and Lab Session: 10 am–3:00 pm Eastern Time each day with one hour break at noon.Ìý Video-recorded versions will be accessible for 12 weeks,
Payment: The fee of Canadian $600 Regular, $500 for Students.
The workshop is organized by DataOrbit and taught by Towhid Islam, PhD., Professor, Department of Marketing and Consumer Studies, University of Guelph, Canada.