Paul D. Converse Awards
Introduction
Jennifer Aaker and Greg Allenby are winners of the 2024 Paul D. Converse Awards
POSTING TYPE: Awards
Posted by: Maria D. Rodas
The Department of Business Administration at the University of Illinois’ Gies College of Business is proud to announce the winners of the 2024 Paul D. Converse Awards (Paul D. Converse Marketing Symposium ().
Dr. Jennifer Aaker (Stanford University) and Dr. Greg Allenby (Ohio State University) will accept their awards at the 21st Paul D. Converse Marketing Symposium held May 2-3, 2024, at the University of Illinois Urbana-Champaign.
Established by the ÂÜÀòÉç¹ÙÍø in 1946, the Converse Awards honor scholars who have made exceptional contributions to the field of marketing and its advancement, both in terms of research and practice. The award recognizes those whose work has not only been groundbreaking but has also had a lasting impact on the field, inspiring further research and shaping the direction of marketing scholarship and practice. As part of the symposium, a faculty discussant will moderate a conversation about each winner’s research.
Jennifer Aaker is the General Atlantic Professor at the Stanford University – Graduate School of Business. Dr. Aaker is a leading expert on how meaning and purpose shape the choices individuals make, how money and time can be used in ways that cultivate long-lasting happiness, and how technologies including artificial intelligence and mixed reality are redefining human interaction. Dr. Aaker is a widely cited behavioral scientist who has published nearly 50 articles in top peer-reviewed journals and has coauthored several books, including the award-winning The Dragonfly Effect. Dr. Angela Lee, the Mechthild Esser Nemmers Professor of Marketing at Northwestern University’s Kellogg School of Management, will moderate a discussion of Dr. Aaker’s research.
Greg Allenby is the Helen C. Kurtz Chair in Marketing at The Ohio State University Fisher College of Business. One of main drivers in the widespread adoption of Bayesian statistics in the field of marketing, Dr. Allenby is the author of two books and more than 110 publications that have appeared in leading journals in marketing, statistics, and economics; more than 50 of those articles have earned placement in consensus “A” journals. He is a fellow of the INFORMS Society for Marketing Science and the American Statistical Association. Dr. Sanghak Lee, assistant professor of the W.P. Carey School of Business at Arizona State University, will serve as the discussant for Dr. Allenby’s work.