J Strat Mar
Introduction
Journal of Strategic Marketing, 32(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
How environmental, social, and governance disclosure promotes sales? Empirical evidence from global firms
—Hien Thi Tran & Hanh Song Thi Pham [] []
To engage or not: how does concern for personal brand impact consumers Social Media Engagement Behaviour (SMEB)? |
—Xiang Ying Mei, Andrea Brataas & Robin Alexander Stothers [] []
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
—Ji穩 Ma穩k, Miroslav Karl穩ek & Michal Mochtak [] []
Value innovation and marketing capabilities in dynamic environments: a dynamic capability perspective
—Reza Kachouie, Felix T. Mavondo & V矇ronique Ambrosini [] []
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
—Anita Goyal & Pranay Verma [] []
Building customer engagement in mobile commerce through need fulfillment: an approach of self-determination theory
—Arnold Japutra, Elena Higueras-Castillo & Francisco Liebana-Cabanillas [] []