���������

POSTING TYPE: TOCs

---

Beyond stars: role of discrete emotions on online consumer review helpfulness
—Vartika Srivastava, Arti D. Kalro, Gaurav Raizada & Dinesh Sharma [] []

Touch or click? The effect of direct and indirect human-computer interaction on consumer responses
—Jifei Wu, Yimin Zhu, Xiang Fang & Pramit Banerjee [] []

Purposeful practice as the key to superior sales performance: An exploratory analysis
—Anja Taylor, Helen Jossberger & Hans Gruber [] []

Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products
—Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi & Miguel Ángel Zúñiga [] []

Observers’ complaint language perceptions: a new measure to aid social media service recovery evaluations
—Todd J. Bacile [] []

The current and future state of the marketing management profession
—Samer Elhajjar [] []

Are negative marketing events evaluated equally: the role of service characteristics and brand positioning
—Terence Motsi [] []