J Mar Analytics
Introduction
Applied Marketing Analytics, 9(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
—Wexler, Michael
Unlocking SEO testing insights: Leveraging quasi-experimental designs for effective experiments
—Fernandes, António []
The future of personalisation: What new technologies are learning about customers
—Tang Kmet, Carolyn; Copulsky, Jonathan []
In search of customer delight: Integrating customer satisfaction and NPS metrics
—Weinstein, Art []
ChatBot preference and personality
—Block, Martin P. []
How is your loyalty programme going? A framework for a loyalty programme performance indication system
—Kim, Hyung Su; Park, Dae Yun; Kim, Su Hyun []
Demystifying metaverse data from user-technology interaction
—Manna, Reshmi; Singh, Ankit; Apte, Monica []
Eco-friendly FMCG products and premiumisation purchasing habits
—Faganel, Armand; Dessardo, Maurizio []