J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 34(2)
POSTING TYPE: TOCs
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention – focus on VIP customers
—Wonbae Pang, Eunju Ko & Minjung Cho [] []
Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness
—Yiru Wang, César Zamudio, Hua Meng & Robert D. Jewell [] []
Switch or continue to use? An empirical investigation into mobile payment applications
—Monica Law, Mark Ng & Yuk-Kwan Sarah Lai [] []
Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement
—Elif Idemen & A. Banu Elmadag [] []
Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
—Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl & Altaf Ahmed Sheikh [] []
‘From fail to prevail’ : How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
—Jieqiong Luo, Je Eun Yoo & Jeong Eun Park [] [Google Scholar]
Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization
—Manojit Chattopadhyay & Debdatta Pal [] []
Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles
—Apiradee Wongkitrungrueng, Krittinee Nuttavuthisit & Sankar Sen [] []