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J Global Fash Mar

Introduction

Journal of Global Fashion Marketing, 15(2)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda |
K. Vladimirova, C. E. Henninger, S. I. Alosaimi, T. Brydges, H. Choopani, M. Hanlon, S. Iran, H. McCormick & S. Zhou [] []

Developing a typology of sustainable apparel consumer: An application of grounded theory
Elena E. Karpova, Kelly L. Reddy-Best & Farimah Bayat [] []

Handmade virtual messages to promote foreign fashion brands in Instagram
María Dolores Macías-Mañas, Natalia Vila-López & Inés Küster-Boluda [] []

Egoistic and altruistic claims in organic cotton apparel advertising
Tae-Im Han & Haesun Park-Poaps [] []

How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption? |
Changju Kim, Mai Kikumori, Aekyoung Kim & Jungkeun Kim [] []

A fashion trend forecasting course as a gateway to career discovery
Danielle Sponder Testa & Ann Marie Fiore [] []

Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market
Alex Yao Yao & Ying Bao [] []