J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 52(2)
POSTING TYPE: TOCs
A theory of sales system shocks
—Nathaniel N. Hartmann, Nawar N. Chaker, Bruno Lussier, Denis Larocque, Johannes Habel []
Co-creating educational consumer journeys: A sensemaking perspective
—Michael B. Beverland, P覺nar Cankurtaran, Pietro Micheli, Sarah JS Wilner []
Coopetition in the presence of team and individual incentives: Evidence from the advice network of a sales organization
—Christian Homburg, Theresa R. Schyma (n矇e Morguet), Sebastian Hohenberg, Yashar Atefi, Robin-Christopher M. Ruhnau []
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
—Andreas F羹rst, Nina Pecornik, Wayne D. Hoyer []
Effects of advertising and R&D on spillovers from a rivals bankruptcy
—Niket Jindal, Rebecca J. Slotegraaf []
The time-varying effects of rhetorical signals in crowdfunding campaigns
—Masoud Moradi, Mayukh Dass, Dennis Arnett, Vishag Badrinarayanan []
Dynamic and global drivers of salesperson effectiveness
—Danny P. Claro, Carla Ramos, Robert W. Palmatier []
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation
—Malika Malika, Tanuka Ghoshal, Pragya Mathur, Durairaj Maheswaran []
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
—Jan Klostermann, Tobias K. Hinze, Franziska V繹lckner, Ann-Kristin Kupfer, Rouven Schwerdtfeger []
The impact of scarcity cues on purchase likelihood of art-infused products
—Mansi Gupta, Gopal Das, Felix Septianto, Henrik Hagtvedt []
Weathering the crash: Do customer-company relationships pay off during economic crises?
—Forrest V. Morgeson, Udit Sharma, Xiaoxu Wu Schultz, Anita Pansari, Ayalla Ruvio, G. Tomas M. Hult []
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations
—Christine Ringler, Nancy J. Sirianni, Joann Peck, Anders Gustafsson []
Defining, and understanding commitment to, activity streaks
—Danny Weathers, T. Andrew Poehlman []
How marketers and consumers synchronize temporal modes to cocreate ritual vitality
—Tonya Williams Bradford, John F. Sherry []
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
—M. Berk Talay, Koen Pauwels, Steven H. Seggie []
Get the picture? Using visuals to represent theory
—Dina Rasolofoarison, Cristel Antonia Russell []