Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 36(3)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE
—Gongli Luo, Junying Hao, He Ma []
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective
—Yu Zhang, Yafen Yuan, Jiafu Su []
Consumers’ response to CSR statement type in social crowding
—Xiaoping Liu, Shiyu Wang, Yingqian Liang []
An impetus for the research paradigm of corporate citizenship and customer loyalty: imprints from scale construction
—Twinkle Gulati, Siddharatha Shankar []
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
—Mengjia Gao, Lin Huang []
The 18th FINA world masters championships and destination loyalty
—Euisoo Kim, Sukkyu Kim, Yunduk Jeong []
The influence of psychological contracts on exporter–distributor relationships and export venture performance: the conditional role of institutional distance
—Richa Chugh, Valerie J. Lindsay, Nicholas J. Ashill, Dave Crick []
Who generates your video ads? The matching effect of short-form video sources and destination types on visit intention
—Hui Li, Xinxin Tu []
Breaking the mold with effective communication: how social initiatives enhance a brand’s social perception and catalyze pro-environmental and purchase intentions
—Mukul Dev Surira, K.A. Zakkariya, Muhammed Sajid [Google Scholar]
The effect of self-construal on solo dining intentions: an empirical study of Chinese consumers
—An Yan, Zhanzhi Ren, Feng Pei, Xiaoxi Zhu []
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment
—Mehdi El Abed, Adrian Castro-Lopez []
How does language intensity of brand fan word-of-mouth (WOM) affect customers’ willingness to adopt WOM? An empirical study based on psychological resistance theory
—Depeng Zhang, Zhongxiang Li, Jiaxin Ma [Google Scholar]
The nudge effect to change the previous users’ misbehaviors to stewardship behavior in personal mobility platforms
—Sung Hun Bae, Joonheui Bae, Seonggeun Jo [Google Scholar]