Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 28(2)
POSTING TYPE: TOCs
Cross-cultural electronic word-of-mouth: a systematic literature review
—Poompak Kusawat, Surat Teerakapibal []
Luxury fashion consumption: a review, synthesis and research agenda
—Aihoor Aleem, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro []
Luxury fashion brand coolness: niche versus mass cool
—Sandra Maria Correia Loureiro, Aihoor Aleem, Mike Breazeale []
Mapping research in marketing: trends, influential papers and agenda for future research
—Ricardo Ramos, Paulo Rita, Celeste Vong []
Analysing user well-being in ridehailing services
—Aijaz A. Shaikh, Francisco Liebana-Cabanillas, Majed Alharthi, Hawazen Alamoudi, Heikki Karjaluoto []
The role of mindfulness in promoting purchase intention
—Thuy Dam Luong Hoang, Ha Thu Nguyen, Dung Tri Vu, Anh Thi Tu Le []