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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Emotions in fear communication: A cross‐cultural neuromarketing approach
—José M. Mas, Andrés Gómez, Oliver Carrero []

The effects of pseudo‐relevant 100% claims
—Nira Munichor, Liat Levontin []

Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?
—Malaika Brengman, Kim Willems, Laurens De Gauquier, Bram Vanderborght []

From easy to known: How fluent brand processing fosters self‐brand connection
—Devon DelVecchio, William J. Jones, Lee Baugh []

Good morning, sunshine: How time‐of‐day of complaint submittal can affect customer satisfaction with company response time
—Della Garner, Jennifer H. Tatara, Subhash Jha []

Perceived air pollution reduces consumers’ self‐disclosure: The role of tense arousal
—Wumei Liu, Heqing Huang, Qiaoying Yang, Cheng Lu Wang [Google Scholar]

Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision
—Subhadip Roy, Aditya Shankar Mishra, Ainsworth Anthony Bailey []

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
—Philipp A. Rauschnabel, Verena Hüttl-Maack, Aaron C. Ahuvia, Katrin E. Schein []

Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations
—Carla C. Martins, Susana C. Silva, Joanna Radomska, Monika Hajdas []

Ritual and environmental ineffectiveness: How psychological ownership of community drives environmental behavior
—Yihui (Elina) Tang, Reto Felix, Christian Hinsch []

Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
—Linda D. Hollebeek, Choukri Menidjel, Marko Sarstedt, Johan Jansson, Sigitas Urbonavicius []

Stop and smell the roses: How and when busyness impacts consumers’ preference for minimalist advertisements
—Siyun Chen, Veronika Ponomarenko, Tingwen Xiao, Linxiang Lv, Guanrong Liu [Google Scholar]

Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption
—Yannick Joye, Bob M. Fennis []

Adbusting: How advertising altered by activists affects brands
—Erik Maier, Alexander Mafael []

The impact of visual perspectives in advertisements on access‐based products
—Sining Kou, Shen Duan, Yiran (Eileen) Zhang, Zhiling Wang, Lu (Monroe) Meng []