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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News

Posted by: Nanette Burns

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Journal of Advertising Research News

JAR Article Deep Dive Webinar Monday March 11 @ 4:30 pm EST

JAR’s next webinar goes deep into the work behind two JAR papers—one focused on radio advertising and the other on effectiveness of creative advertising. Register for this webinar that is free and open to all.

With Editor-in-Chief Colin Campbell moderating, watch as Aaron Michelon, on behalf of his University of South Australia colleagues, explains the work behind their forthcoming paper, “Why Shorter Advertisement Breaks Reduce Radio Ad Avoidance: When It Comes to Radio Advertising, Less Is More.” (Coauthors are Steve Bellman, Margaret Faulkner, Justin Cohen and Johan Bruwer.)

Also, Scott Koslow (Macquarie University) discusses his work on behalf of  Ahmed Hamed Al-Shuaili (primary author; University of Technology and Applied Sciences–Oman ) and coauthor Mark Kilgour (University of Waikato) for the article, “Who Needs Highly Creative Advertising? How Brand Familiarity Moderates Creativity’s Influence on Attention, Affect and Memory,” published in the September 2023 issue of JAR ().

Attendees are welcome to participate in a later  discussion that explores research about creativity and related areas where further investigation is needed. Feel free to submit your questions to the chat box.

To register for this event, please click here:

To learn more about Michelon and Koslow, and their coauthors:

Aaron Michelon:

Steve Bellman:

Margaret Faulkner:

Justin Cohen:

Johan Bruwer:

Ahmed Hamed Al-Shuaili:

Scott Koslow:

Mark Kilgour: