J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 18(2)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Editorial What is an interactive marketing perspective and what are emerging research areas?
—Cheng Lu Wang []
The effect of image enhancement on influencer’s product recommendation effectiveness: the roles of perceived influencer authenticity and post type
—Yajun Zhang, Zhuoyan Shao, Jin Zhang, Banggang Wu, Liying Zhou [Google Scholar]
Imagery evoking visual and verbal information presentations in mobile commerce: the roles of augmented reality and product review
—Jungmin Yoo, Jung-Hwan Kim, Minjeong Kim, Minjung Park []
Display advertising: the role of context and advertising appeals from a resistance perspective
—Rodoula H. Tsiotsou, Leonidas Hatzithomas, Martin Wetzels []
Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
—Jose Luis Saavedra Torres, Ashok Bhattarai, Anh Dang, Monika Rawal []
The impact of brand transparency of food delivery apps in interactive brand communication
—Prasanta Kr Chopdar, Justin Paul []
Converting idol worship into destination loyalty: A study of idol pilgrimage tour in China
—Jingyi Tian, Ting (Tina) Li, Rui Chen, Kaining Yang, Ping Li, Si Wen []
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
—Tien Wang, Trung Dam-Huy Thai, Ralph Keng-Jung Yeh, Camila Tamariz Fadic []
It’s a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
—Quan Xie, Sidharth Muralidharan [Google Scholar]
How source of product acquisition affects consumers’ reliance on positive word-of-mouth: a mental imagery perspective
—Chunfeng Chen, Depeng Zhang [Google Scholar]