J Promo Man
Introduction
Journal of Promotion Management, 30(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Sharing More, Owning Less: How Consumer Minimalism Drives the Sharing Economy
—A.K. Fazeen Rasheed & Janarthanan Balakrishnan [] []
The Association between Brand Trust, Familiarity and Personal Information Disclosure: A Case of Japanese Consumers
—Mariko Morimoto [] []
Bloggers’ Interactive Practices and Their followers’ Purchase Intentions: The Mediating Roles of Perceived Credibility and followers’ Para-Social Interactions
—Mohammad Olfat, Melika Nasir, Sina Shokoohyar & Sajjad Shokouhyar [] []
If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks
—Kristin Stewart, Vassilis Dalakas & Danielle Eells [] []
Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness
—Yang Feng & Quan Xie [] []
The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them
—David E. Williams, Breanna Pochipinski, Michaela MacDonald & Jane Caulfield [] []
The Younger, the TikToker: Investigating Social Media Ad Platforms for Young American and Chinese Users
—Yunmi Choi, Sung Wook Shim & Minhee Jeon [] []