J Mar Ed
Introduction
Journal of Marketing Education, 46(1)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editor’s Corner
What Is the Future of Marketing Education?
—Victoria L. Crittenden [] []
Generative AI and Marketing Education: What the Future Holds
—Abhijit Guha, Dhruv Grewal, and Stephen Atlas [] []
Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty
—Margaret C. Keiper, Jon Nachtigal, Joshua M. Lupinek, and Rusty A. Stough [] []
Digital Marketing and Analytics Education: A Systematic Review
—Christine Ye, Yuna Kim, and Yoon-Na Cho [] []
Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project
—Sally Laurie, Kathleen Mortimer, Matthew Holtz, and Billy Little [] []
Simulations or Client Projects? Aligning Social Media Skills Development to Industry Expectations
—Nicole Beachum and Alexandra Krallman [] []
Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field
—Janna M. Parker and Kevin W. James [] []