J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 36(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans
—Gert-Jan Schoenmakers, Jihane Hachimi & Helen de Hoop [] []
Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market
—Sridhar Samu, Tanmay Chattopadhyay & Anubhav Mishra [] []
The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets
—Abhinav Sharma, Deepak Singh & Richa Misra [] []
The Impact of Store Brands on Intangible Aspects of Consumer Welfare
—Peter J. Boyle & Juyoung Kim [] []
Is Cause-Related Marketing all the Same for Different Cultures?
—ElÃsabet Mora, Inés Küster & Natalia Vila [] []
Attitudes toward Ethical Consumption in Clothing: Comparing Peruvian and Portuguese Consumers
—Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho & Jacinta Raquel Miguel Moreira [] []