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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Self-determination theory and customer revenge behavior: explaining how customers regulate their anger and revenge behavior
—Nasser Shahrasbi, Mina Rohani, Mostafa Purmehdi, Ali Rajabzadeh Ghatari []

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers
—Amy Dorie, David Loranger []

Delving into the behaviour of sharing economy consumers: a literature review
—Cecilia Grieco, Chiara Palagonia []

Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands
—Ekta Aggarwal, Anurupa B. Singh, Richa Misra []

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations
—Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga []

The impact of financial and behavioural sunk costs on consumers’ choices
—Kármen Kovács []

Testing the effects of moral intensity news frames on consumer boycott intention
—Olivia Stacie-Ann Cleopatra Bravo, Sindy Chapa []

Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale
—Parthesh R. Shanbhag, Yogesh Pai P., Murugan Pattusamy, Gururaj Kidiyoor, Nandan Prabhu []