J Brand Man
Introduction
Journal of Brand Management, 31(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Brands and activism: ecosystem and paradoxes
—Klement Podnar, UrÅ¡a Golob []
From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics
—Aya Aboelenien, Chau Minh Nguyen []
The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’
—Abdul Rohmanue, Erik S. Jacobi []
The activist brand and the transformational power of resistance: towards a narrative conceptual framework
—Sophie Esmann Andersen, Trine Susanne Johansen []
Peer effects on brand activism: evidence from brand and user chatter on Twitter
—Mithila Guha, Daniel Korschun []
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
—Stefanie Wannow, Martin Haupt, Martin Ohlwein []
From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
—Zoe Lee, Amanda Spry, Yuksel Ekinci, Jessica Vredenburg []
Brand activism as a marketing strategy: an integrative framework and research agenda
—Pedro Chapaval Pimentel, Mariana Bassi-Suter, Simone Regina Didonet []