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INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Special issue: International dynamic marketing capabilities

Guest editors: Gregor Pfajfar, Maciej Mitrega, Aviv Shoham

International dynamic marketing capabilities: developments and a research agenda
—Gregor Pfajfar, Maciej Mitręga, Aviv Shoham []

Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity
—Shahriar Akter, Mujahid Mohiuddin Babu, Tasnim M. Taufique Hossain, Bidit Lal Dey, Hongfei Liu, Pallavi Singh []

Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
—Augusto Bargoni, Fauzia Jabeen, Gabriele Santoro, Alberto Ferraris []

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms
—Abhishek Behl, Vijay Pereira, Nirma Jayawardena, Achint Nigam, Sachin Mangla []

Examining the marketing performance of the firms from an international dynamic marketing capability perspective: moderating role of marketing leadership team
—Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis []

International dynamic marketing capabilities and international performance during the pandemic: a study of export manufacturers from Poland
—Mariola Ciszewska-Mlinarič, Dariusz Siemieniako, Piotr Wójcik []

Innovation and commercialisation: the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
—Md Imtiaz Mostafiz, Farhad Uddin Ahmed, Fahad Ibrahim, Shlomo Yedidia Tarba []

Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities
—Gregor Pfajfar, Maciej Mitręga, Aviv Shoham []

How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach
—Lourdes Rivero-Gutierrez, Pablo Cabanelas, Francisco Diez-Martin, Alicia Blanco-Gonzalez []

Managers’ process thinking skills, dynamic capabilities and performance in export ventures
—Merve Vardarsuyu, Stavroula Spyropoulou, Bulent Menguc, Constantine S. Katsikeas []