EMAC Regional Conference 2024
Introduction
Lisbon, 25-27 Sep 2024; Deadline 30 Apr
POSTING TYPE: Calls: Conferences
Posted by: Márcia Maurer Herter
Call for Papers
EMAC Regional Conference 2024
We are pleased to inform you that ISEG and EMACÌýinvite electronic submission of papersÌýfor theÌýEMAC Regional ConferenceÌý2024Ìýscheduled on September 25-27, 2024 in Lisbon, Portugal.
The theme of the Conference isÌý“Exploring the Future of Marketing: Reshaping Marketing’s Role in the Societyâ€
Companies worldwide still consider consumers as a central pillar of business. Consumers are more and more connected, using technology largely, concerned about individual (e.g., safety, stability, identity, relationships) and environmental aspects (e.g., climate change, economy, politics). They are searching to interact with companies with a meaningful purpose that can provide real value solutions. This situation forces companies to rethink marketing strategies in a way to provide viable alternatives combining opportunities and available resources to make a difference in society.
Considering the current marketing challenges, we invite the researchers to submit papers exploring, but not limited to, Technology-enabled consumer behaviour patterns; Sustainable consumption; Consumer vulnerability and privacy research; Strategic marketing shift towards digitalisation and sustainable growth; Digital sales and Marketing management; Service, retailing and consumer experience; Branding and Innovation; International and Cross-cultural marketing; Business-to-Business Marketing, etc.
All submissions are due in PDF format and should be doneÌýonlineÌývia the no later than 30 April 2024 (16:00 CET Time)
Please make sure to read carefully the submission guidelinesÌýbefore submitting your paper.ÌýÌý
More information
Conference website:Ìý
Contacts
For submission and/or registration issues only, please contact:
Anne-Laure Marteaux: emac@eiasm.be
For any other issues, please contact:
Organising committee: emacregional2024@iseg.ulisboa.pt
We look forward to your submission,
Best regards
Marcia Herter & Sandra Miranda de Oliveira
Conference Chairs