Mar Theory
Introduction
Marketing Theory, 24(1)
POSTING TYPE: TOCs
Special Issue: The Platformization of Consumer Culture
The platformization of consumer culture: A theoretical framework
—Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, and Guido Anselmi [] []
Platformised possessions and relational labour
—Janice Denegri-Knott, Rebecca Jenkins, Mike Molesworth, and Georgiana Grigore [] []
Restless platformance: How prosumer practices change platform markets
—Daiane Scaraboto and Eileen Fischer [] []
Memetic logics of participation: Fitness body culture on Instagram
—Jonathan David Schöps, Sarah Schwarz, and Veronika Rojkowski [] []
Curating a consumption ideology: Platformization and gun influencers on Instagram
—Jenna Drenten, Lauren Gurrieri, Aimee DinnÃn Huff, and Michelle Barnhart [] []
How consumer-initiated platforms shape family and consumption
—Lydia Ottlewski, Joonas Rokka, and John W. Schouten [] []
The cultural underpinnings of platformization: How social movement organizations helped form the category of the sharing economy
—Domen Bajde, Maja Golf-Papez, and Barbara Culiberg [] []
Digital consumers and platform workers unite and fight? The platformisation of consumer activism in the case of #cancel_efood in Greece
—Photini Vrikki and Eleftheria Lekakis [] []