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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
—Anika Stuppy, Jan R. Landwehr, and A. Peter McGraw [] []

Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching
—Christine Moorman, Alina Sorescu, and Nader T. Tavassoli [] []

Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
—Javad Mousavi, Surendra N. Singh, Promothesh Chatterjee, and Tamara Masters [] []

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform
—Anja Lambrecht, Catherine Tucker, and Xu Zhang [] []

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
—Hui Jiang, Paul R. Messinger, Yifei Liu, Zhibin Lu, Shuiqing Yang, and Gang Li [] []

The ‘Achilles Heel’ of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
—Yaeeun Kim and Joydeep Srivastava [] [Google Scholar]

Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
—Nita Umashankar, Dhruv Grewal, Abhijit Guha, and Timothy R. Bohling [] []

Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
—Niusha Jones, Blair Kidwell, and Anne Hamby [] []

Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics
—Hyejin Lee and Ashok K. Lalwani [] []

Detecting Routines: Applications to Ridesharing Customer Relationship Management
—Ryan Dew, Eva Ascarza, Oded Netzer, and Nachum Sicherman [] []