J Mar Analytics
Introduction
Journal of Marketing Analytics, 12(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
—Marko Sarstedt, Yide Liu []
Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector
—Svenja Damberg, Yide Liu, Christian M. Ringle []
Understanding travel apps usage intention: findings from PLS and NCA
—Pinaz Tiwari, Rahul Pratap Singh Kaurav, Kian Yeik Koay []
I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach
—Nadjim Mkedder, Fatma Zeynep Özata []
Does privacy still matter in smart technology experience? A conditional mediation analysis
—Jennifer Yee-Shan Chang, Rupam Konar, Jun-Hwa Cheah, Xin-Jean Lim []
Quantifying uncertainty in PLS-SEM-based mediation analyses
—Marko Sarstedt, Ovidiu-Ioan Moisescu []
Software Review
Reviewing the SmartPLS 4 software: the latest features and enhancements
—Jun-Hwa Cheah (Jacky), Francesca Magno, Fabio Cassia []
Book Review
Review of advanced issues in partial least squares structural equation modeling (second edition)
—John T. Gironda