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INTEREST CATEGORY: INTERORGANIZATIONAL, DOCTORAL STUDENTS
POSTING TYPE: Events

Posted by: Lori Nicolini

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Registration Deadline March 15, 2024 for the ISBM PhD Seminar Series (IPSS).  ISBM is pleased to offer Marketing Strategy for Spring 2024. First session, Tuesday, March 19.

Taught by Professor Sundar Bharadwaj, Professor of Marketing at the University of Georgia.  This is a doctoral seminar that will focus on marketing strategy formulation.  Marketing strategy is a broad term with many meanings, and while scope and domain issues for the field continue to be debated, at a fundamental level has to do with how marketing concepts, tools, and processes can be used to help an organization develop a sustainable competitive advantage through the creation of superior customer value. While marketing strategy is a comparatively young field of study, substantive and sustained contributions by many of the discipline’s leading scholars over the last 30 years have helped create a rich and diverse literature base.

There will be six (6) sessions of 120 minutes each. The seminar will be held on Tuesdays from 11:00AM – 1:00PM ET, beginning on March 19, 2024.

Full course description and registration details can be viewed online at IPSS ().

• Marketing Strategy 

Tuesdays, beginning March 19 from 11:00AM – 1:00PM ET

Instructor:  Sundar Bharadwaj is currently a Professor of Marketing at the University of Georgia.  He is the Coca Cola Company Chair and Marketing Doctoral Program Coordinator.  His research interests are in Marketing Strategy, Performance and Metrics, Customer Management, Innovation, Marketing-Finance Interface, and Branding and Brand Management & Strategy.

The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world’s leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing. IPSS offers electronic participation in substantive and methodological courses essential to PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing, among others. Courses are repeated in a 2-3 year cycle.

If you have any questions regarding this event, please reach out to ISBM Program Coordinator, Lori Nicolini (LNicolini@psu.edu).