Intl J Res Mar
Introduction
International Journal of Research in Marketing, 41(1)
POSTING TYPE: TOCs
EMAC Distinguished Marketing Scholar
How can academics generate great research ideas? Inspiration from ideation practice
—Stefan Stremersch []
The Tensions and Opportunities of New Technologies in Marketing
Do great powers come with great responsibility? Opportunities and tensions of new technologies in marketing
—J. Jeffrey Inman, Robert J. Meyer, David A. Schweidel, Raji Srinivasan []
Overwhelming targeting options: Selecting audience segments for online advertising
—Iman Ahmadi, Nadia ÂÜÀòÉç¹ÙÍø Nabout, Bernd Skiera, Elham Maleki, Johannes Fladenhofer []
Consumer preferences and firm technology choice
—Yi Liu, Pinar Yildirim, Z. John Zhang []
Consumers’ multistage data control in technology-mediated environments
—Johanna Zimmermann, Kelly D. Martin, Jan H. Schumann, Thomas Widjaja []
Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective
—Stefanie Sohn, Oliver Schnittka, Barbara Seegebarth []
How video conferencing promotes preferences for self-enhancement products
—Li Huang, Laura Pricer []
AI on the street: Context-dependent responses to artificial intelligence
—Matilda Dorotic, Emanuela Stagno, Luk Warlop []
Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation
—Deniz Lefkeli, Mustafa KarataÅŸ, Zeynep Gürhan-Canli []
The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire
—Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen, Sophie C. Boerman []