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INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs

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PRE-ANNOUNCEMENT: 8th Industrial Marketing Management Summit
—Maja Arslanagic-Kalajdzic, Selma Kadic-Maglajlic, Adam Lindgreen, Anthony Di Benedetto

Successful 7th Industrial Marketing Management Summit in Leeds
—Ghasem Zaefarian, Zhaleh Najafi Tavani, Tobias Schäfers, Michel van der Borgh, Anthony Di Benedetto, Adam Lindgreen []

Business failure in post-pandemic era: New challenges for industrial networks, emerging insights and market opportunities
—Joseph Amankwah-Amoah, Zaheer Khan, Samuel Adomako, Huda Khan []

From buying centers to buying ecosystems: Advancing the B2B research journey
—Michael Ehret, Wesley J. Johnston, Thomas Ritter []

Artificial intelligence capabilities, open innovation, and business performance – Empirical insights from multinational B2B companies
—Saumyaranjan Sahoo, Satish Kumar, Naveen Donthu, Alok Kumar Singh []

Effects of complementors’ perceived coopetition on fostering innovation: Evidence from Chinese software platforms
—Yuanqiong He, Mengyuan Hu, Yong Lin [Google Scholar]

Source-oriented asymmetric information sharing in B2B negotiations: Two sides of time pressure
—Fayez Ahmad []

The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises’ pioneering orientation
—Gordon Liu, Yantai Chen, Wai Wai Ko [Google Scholar]

Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration
—Lintong Han, Jiaming Fang, Qiqi Zheng, Benjamin T. George, Miyan Liao, Md. Altab Hossin []

Risk sources and the effectiveness of the control system in the franchisor’s risk perception management
—Carolina Ramírez-García, María Ángeles Ramón-Jerónimo, Juan García-Álvarez de Perea, Maria Luisa Vélez-Elorza [Google Scholar]

Should B2B start-ups invest in marketing?
—Ofer Mintz, Gary L. Lilien []

Exploring the dark side of managerial upselling emphasis: Exploratory and exploitative learning’s moderating roles in salesperson emotional exhaustion and performance
—Volkan Yeniaras, Ismail Gölgeci, Ilker Kaya [Google Scholar]

The role of top management teams’ functional background diversity in firms’ coopetitive behavior
—Carolin Krieweth, Patricia Guragata-Balasa, Andrea Greven, Malte Brettel [Google Scholar]

Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies
—Stephan Soellner, Roland Helm, Patrick Klee, Herbert Endres []

Customer-perceived value in the circular economy: A multidimensional framework
—Mikko Sairanen, Leena Aarikka-Stenroos, Jenni Kaipainen []

Building a commercialization capability: A dynamic capability view
—Juan Munoz-Penas, Ann Højbjerg Clarke, Majbritt Rostgaard Evald []

The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan
—Gregory J. Fisher, Babu John-Mariadoss, Daniel Kuzmich, William J. Qualls []

Does audit quality affect firm innovation?
—Wang Litan, Qian Minxun, Wang Yongzhe []

Unpacking the salesperson’s ambidextrous internal network (AIN): The influence of bridging and bonding social capital on performance growth trajectories
—Juliano Domingues da Silva, Christopher R. Plouffe, Valter Afonso Vieira [Google Scholar]

In pursuit of value: The objective of a purchase as guide for a relationship
—Kirstin Scholten, Niels J. Pulles, Luuk Hazeleger, Boris Fenneman []

B2B Marketing for People, Planet and Profit: Theoretical Advancement and Empirical Insights. Edited by: Demetris Vrontis, Riad Shams, Masaaki Kotabe, V Kumar and Michael Czinkota

Founder’s birth order and triple bottom line in B2B SMEs
—Arpita Agnihotri, Saurabh Bhattacharya, Matthew Gorton [Google Scholar]

Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
—David M. Brown, Chrysostomos Apostolidis, Bidit Lal Dey, Pallavi Singh, Alkis Thrassou, Lefteris Kretsos, Mujahid Mohiuddin Babu []

A configurational approach to understanding relationship characteristics in differing levels of servitization
—Victoria Kramer, Manfred Krafft, Kaj Storbacka []

B2B marketing for industrial value addition: How do geopolitical tension and economic policy uncertainty affect sustainable development?
—Riad Shams, Kazi Sohag, Md. Monirul Islam, Demetris Vrontis, Masaaki Kotabe, V. Kumar []

Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firms
—Wasim Ahmad, Saadat Saeed, Kamila Janovská, Le Tien Dat, Ioannis Rizomyliotis, Sohel Ahmed []

B2B green marketing strategies for European firms: Implications for people, planet and profit
—Theofilos Tzanidis, Domitilla Magni, Veronica Scuotto, Adnane Maalaoui []

IMM Summit 2023

How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context
—Mariia Koval, Ghasem Zaefarian, Viacheslav Iurkov []

More is better but in what direction? The effects of relationship marketing investment breadth and depth on customer gratitude
—Christopher A. Nelson, Xinchun Wang, Annie Peng Cui []

Industrial innovation management in the age of digital transformation: The risk of too strong selling capabilities
—Herbert Endres, Julia Auburger, Roland Helm []

Subscription offers in business-to-business markets: Conceptualization, taxonomy, and framework for growth
—Christian Kowalkowski, Wolfgang Ulaga []

Climate Change, Sustainability and Business-to-Business (B2B) Marketing: How Organizations Translate Climate Risk, Environmental and Social Risk into Business Value

Unleashing the power of artificial intelligence for climate action in industrial markets
—Shahriar Akter, Mujahid Mohiuddin Babu, Umme Hani, Saida Sultana, Ruwan Bandara, David Grant []

AI-orientation and company climate action: The moderating role of dependency structure and innovation capability
—Fue Zeng, Yihong Guo, Qingji Fan, Cheng Lu Wang []

An integrated AI framework for managing organizational risk and climate change concerns in B2B market
—Ravi Shankar, Laxmi Gupta []

Impact of carbon offset perceptions on greenwashing: Revealing intentions and strategies through an experimental approach
—Amelie Abadie, Soumyadeb Chowdhury, Sachin Kumar Mangla, Shaily Malik []

Brand Identity for the Business-to-Business Customers in a Global Setting. Edited by: Pantea Foroudi, Suraksha Gupta and TC Melewar

The effect of corporate ethical responsibility on social and environmental performance: An empirical study
—Surajit Bag, Gautam Srivastava, Shivam Gupta, Uthayasankar Sivarajah, Natalie Victoria Wilmot []