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Health Mar Quart

Introduction

Health Marketing Quarterly, 41(1)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Editorial

Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication
Joy Parkinson, Phill Sherring, Liz Foote & Janet Davey [] []

The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact
Joy Parkinson, Kristen Clark & Tegan McIntosh [] []

A reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B |
Katherine Parsons, Simon Payne, Saoirce Codling & Megan Murphy [] []

Leveraging influencers to increase HPV vaccination intention: The impact of message framing and health regulatory fit using repeated measures
Nathaniel J. Evans, Grace Adams & Hyoyeun Jun [] []

Factors influencing consumers’ intention to donate blood: A South African perspective |
Relebohiseng Matubatuba, Nadine Strydom, N. Benedicte Lunanga & Jesse D. Martin [] []

Unpacking the influencing factors of telehealth usage among older consumers
Xiaojing Sheng, Yuri Martirosyan, Khondoker Sayeed Hossain, Reto Felix & Arjun Singh [] []