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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Lay economic reasoning: An integrative review and call to action
—Amit Bhattacharjee, Jason Dana []

Listen to this: Why consumer behavior researchers should care about listening
—Guy Itzchakov, S. Christian Wheeler []

Consumer price evaluation strategies: Internal references, external references, and price images in consumer price perception
—Ryan Hamilton []

From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want
—Priya Raghubir, Shirley Bluvstein []

Act of faith versus voluntary reciprocation: Asymmetric commitments in exchange relationships
—Wendy Liu []

A behaviorist perspective on how to address negative consumer behaviors
—Chris Janiszewski, Juliano Laran []

Defining the stimulus in stimulus–response interventions: On the need to embrace theory and organism in stimulus–organism–response
—C. Miguel Brendl, Steven Sweldens []

The prediction‐oriented middle ground between behaviorist and cognitivist consumer research
—Doron Cohen, Ido Erev []

Paradigmatic conformity blinds us from opportunity: a rejoinder
—Chris Janiszewski, Juliano Laran []