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Quant Mar Econ

Introduction

Quantitative Marketing and Economics, 22(1)

INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs


The pricing strategies of online grocery retailers
Diego Aparicio, Zachary Metzman, Roberto Rigobon []

Better with buy now, pay later?: A competitive analysis
Preyas S. Desai, Pranav Jindal []

Are consumers averse to sponsored messages? The role of search advertising in information discovery
Navdeep S. Sahni, Charles Zhang []