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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Barriers to online second-hand purchase behavior
—Cristina Calvo-Porral, Javier Orosa-González, Nuria Viejo-Fernández []

Modelling the traits of consumer resilience: implications to emerging markets
—R. Rajesh []

Exploring the role of self-conscious emotions between consumer minimalism and rental behavior
—Sita Mishra, Tapas Ranjan Moharana, Ravi Chatterjee []

Beyond the storefront: empirical insights into consumers’ responses to omnichannel apparel retailers
—Yini Chen, Ting Chi [Google Scholar]

Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products
—Baoku Li, Yafeng Nan []

A comparison of short form Marlowe–Crowne and “best friends” social desirability bias measures
—José I. Rojas-Méndez, Gary Davies []

The influence of quality of big data marketing analytics on marketing capabilities: the impact of perceived market performance!
—Matti Juhani Haverila, Kai Christian Haverila []

Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives
—Stephen Wilkins, John J. Ireland, Joe Hazzam, Philip Megicks []