J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 31(1)
POSTING TYPE: TOCs
Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use
—Jianxin Sun, Baolong Ma & Li Zhao [] []
The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction
—Michelle Caroline van der Merwe, Pierre Mostert, Tinashe Ndoro, Göran Svensson & Tinashe Chuchu [] []
Institutional Distance and Partnership Governance Arrangements: An Exploratory Study of the Implementation of a Large Cross-Border Reconstruction Project in China
—Xinya Guan, Neale Gilbert O’Connor, Zhigang Wang, Zhilong Tian & S. Fiona Chan [] []
A Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts
—Tony Yan, Michael R. Hyman, Grant C. Aguirre & Wenkai Zhou [] []
Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam
—Thanh Trang Bui & Dung Quoc To [] []
Contractual Governance, Fairness, and Extra-Role Altruistic Behavior in Chinese Buyer–Seller Relationships
—Yong Wang, Huigang Liang, Shuwen Sun & Yajiong Xue [] []