Intl J Adv
Introduction
International Journal of Advertising, 43(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Minimalism and advertising: a call for research
—Charles R. Taylor [] []
Research Articles
Sex, race, and femininity: young Chinese females’ responses to lingerie advertising
—Chen Gan & Hsuan-Ting Chen [] []
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
—Somak Banerjee, Sujay Dutta, Abhijit Biswas & Hyokjin Kwak [] []
Out-of-home advertising: a bibliometric review
—Rick T. Wilson [] []
The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)
—Jakeun Koo & Jun Heo [] []
Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators
—Chingching Chang [] []
Dealing with intrusive ads: a study of which functionalities help consumers feel agency
—Aimee S. Riedel, Clinton S. Weeks & Amanda T. Beatson [] []
Perspectives
Perspectives: a research-based guide for brand activism
—Peeter W. J. Verlegh [] []