Intl J Adv
Introduction
International Journal of Advertising, 43(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Ad skipping, the ‘ad free internet’ and privacy: a call for research
—Charles R. Taylor [] []
Articles
Using the FCB grid to understand privacy concerns in social media advertising
—Kibum Youn, Matthew Pittman & Eric Haley [] []
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
—Yuhosua Ryoo, Soheil Kafiliveyjuyeh, Jung Ah Lee, WooJin Kim & Yongjun Sung [] []
The impacts of donors’ perceived personal resource scarcity on their intentions to volunteer for low- and high-responsibility recipients: the mediating role of perceived social worth
—Ming-Yi Chen [] []
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising
—Jean Pfiffelmann, Alexander Pfeuffer, Nathalie Dens & Sébastien Soulez [] []
When it pays to be clear: the appeal of concrete communication under uncertainty
—Femke van Horen, Michaela Wänke & Thomas Mussweiler [] []
The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing
—Longzhao Zheng, Bingrui Huang, Hongfeng Qiu & Haiqing Bai [] []
Perspectives
Perspectives: replication is more than meets the eye
—Lars Bergkvist, Freya De Keyzer & Cristian Buzeta [] []