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INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Journals

Posted by: Yousra Asaad

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Call for papers

Special issue: “Embracing Healthy Ageing in Marketing�

Guest editors

Yousra Asaad, Brunel Business School, Brunel University London, UK
Yousra.asaad@brunel.ac.uk

Dorothy Yen, Brunel Business School, Brunel University London, UK
Dorothy.yen@brunel.ac.uk

Geraldine Cohen, Brunel Business School, Brunel University London, UK
Geraldine.cohen@brunel.ac.uk

Aims and scope of the special issue

The world population is getting older rapidly over the years, representing profound changes in economic, social, and public lives. According to data from the United Nations’ World Population Prospects 2022, the share of the global population aged 65 or above is projected to rise from 10% in 2022 to 16% in 2050. Worldwide, persons aged 65 years or over outnumbered children under age five for the first time in 2018. In 2022, there were 771 million people aged 65 years or over globally, 3 times more than the size in 1980 (258 million). The older population is projected to reach 994 million by 2030 and 1.6 billion by 2050. As a result, there will be more than twice as many people aged 65 or older than children under 5 globally, whereas the number of people aged 65 years or over globally will be almost the same as the number of children under age 12.

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