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POSTING TYPE: TOCs

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Special Section: Advancing theory on marketing responses to mitigate the negative consequences of brand crises

The mitigation of brand crises: towards broader, deeper and more diverse research directions
—Paolo Antonetti, Ilaria Baghi & Carmen Valor [] []

In it together: brands benefit after a transgression when perceived as co-owners of the brand community
—Christina A. Kuchmaner, Jennifer Wiggins & Pamela E. Grimm [] []

When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations
—Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli & Simona Romani [] []

The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification
—Sophie de Villartay, Marie-Aude Abid-Dupont & Fabienne Berger-Remy [] []

Antecedents and consequences of the “cancel culture” firestorm journey for brands: is there a possibility for forgiveness?
—Cláudia Costa & António Azevedo [] []

Examining self-regulation as a potential intervention for moral grandstanding on social networking sites
—Andrea R. Bennett & Nikolitsa Grigoropoulou [] []

Everyday activism: an AI-assisted netnography of a digital consumer movement
—Robert V. Kozinets & Mina Seraj-Aksit [] []