J Mar Comm
Introduction
Journal of Marketing Communications, 30(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Introduction
An Introduction to this Special issue: A step change in marketing communication education – the next urgent steps for research
—Gayle Kerr, Ian Lings & Philip J. Kitchen [] []
A step change in marketing communication education – the next urgent steps for research
—Gayle Kerr, Ian Lings & Philip J. Kitchen [] []
Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education
—Anna R. McAlister, Saleem Alhabash & Jing Yang [] []
The power of synergy to reinvent IMC education
—Gayle Kerr, Frank Mulhern, Vijay Viswanathan, Philip Kitchen, Vesna Zabkar, Ian Lings & Jerry Kliatchko [] []
A New Framework for IMC Planning
—Jerry Kliatchko & Roshan Uttamchandani [] []
A ‘COVID bump’ in communication course evaluations: Implications for future assessment
—Jami A. Fullerton, Alice Kendrick & John P. Schoeneman [] [Google Scholar]
Marketing communication education in developing countries: Post-pandemic insights from India and South Africa |
—Holly B. Cooper, Michael T. Ewing, Laknath Jayasinghe, Ilse Struweg & Marius Wait [] []
Competitive advantage for life: an industry view of marketing communication education
—Gayle Kerr, Ian Lings, Leigh Terry, Jef Richards & Bruce Muirhead [] []