Cal Man Rev
Introduction
California Management Review, 66(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Structuring the Organization
The Changing Ranks of Corporate Leaders
—Peter Cappelli, Rocio Bonet, and Monika Hamori [] []
Four Forms That Fit Most Organizations
—Henry Mintzberg [] []
Designing the Intelligent Organization: Six Principles for Human-AI Collaboration
—Vegard Kolbjørnsrud [] []
Customer Relationships
Empowering AI Companions for Enhanced Relationship Marketing
—Rijul Chaturvedi, Sanjeev Verma, and Vartika Srivastava [] []
The Business Value of Gamification
—Michael G. Jacobides, M. Dalbert Ma, Konstantinos Trantopoulos, and Vasilis Vassalos [] []
Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health
—Dave Rochlin [] []