Narratives
Introduction
How Consumers Use and Respond to Stories, a JACR Webinar, 26 Feb 2024
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Events
Posted by: James Ellis
JACR Webinar on Narratives
Understanding How Consumers Use and Respond to Stories
REGISTER TODAY: Free webinar on Narratives: Understanding How Consumers Use and Respond to Stories, to be held on Monday, February 26 (6:00 p.m. Eastern Time)
The discussion will be hosted by guest editors Jennifer Edson Escalas & Anne Hamby.
Listen to brief talks from some of the authors of the articles in the recently released issue on Narratives, with time for Q&A and discussion with the issue editors.
Articles appearing in the issue:
Anne Hamby and Jennifer Edson Escalas
Melissa G. Bublitz, Samantha N. N. Cross, Lama Lteif, Gia Nardini, Laura A. Peracchio, Tracy Rank-Christman, and Sophia Woodrow
Sydni Fomas Do, Martin Reimann, Alberto L籀pez, and Raquel Casta簽o
I簽igo Gallo, Jennifer Edson Escalas, and Sanjay Sood
Matthias Glaser, Yung Kyun Choi, and Hans Baumgartner
Rebecca Krause-Galoni and Derek D. Rucker
Nathanael S. Martin, Noah VanBergen, T. Andrew Poehlman, and Rashmi Adaval
Ana Valenzuela and Maria Galli
Tom van Laer and Davide C. Orazi
Register for the webinar here: